HUD Advertising Guidelines

ATTN Agents! HUD Advertising Guidelines must be adhered to:

The guidelines are as follows:

1. Always include the Equal Housing Opportunity Logo
2. Always include a HUD-home disclosure and link to HUD’s listing site www.hudhomestore.com and www.hudpemco.com for more information
3. Note any flood pain zones, or other warning information as it appears on the property’s internet listing
4. Adhere to all federal, state, county, city and real estate commission advertising regulations as well as compliance with Truth-in-Lending Act when advertising HUD homes; include but not limited to Blind Advertising, regulations regarding directional, etc.
5. Do advertise HUD homes in a professional and ethical manner; be positive and proactive in your HUD home advertising, do not destroy, damage or remove signage and advertising of the HUD registered listing agent
6. Advertise the property’s list price based on the list price found on www.hudhomestore.com. Do not state or imply an incorrect price which differs from the list price on HUD’s listing site
7. If your advertisement mentions the Seller paying closing costs, you must use the verbiage, “Seller will pay up to 3% closing costs”
8. Refer to HUD homes as For Sale. Do not advertise properties as distressed, foreclosed, government, must sell, or repossessed. Avoid all negative connotations
9. Do not place a sign on HUD’s properties. Only the local listing broker is allowed to place a sign on the property. Agents may use directions, but not excessively

HUD Advertising Guidelines must be adhered to by all agents. If you have any questions please refer to HUDHomeStore.com or HUDPemco.com for more information.